There is no clear evidence of Negronis origin, but the most accepted theory involves the infamous Count Camillo Negroni. It is said that the cocktail was invented in 1919 at Caffè Casoni in Florence. The cocktails name refers to Italian Count Camillo Negroni, a well-known man who lived by his wits, wheeling, and dealing. The Count frequently traveled between England and America, where he picked up a taste for liquor while working as a rodeo clown in the American Wild West. The Americano was a preferred drink at the time, but the Count had a strong liking for gin. Therefore he ordered an Americano but requested bartender Fosco Scarselli to strengthen his favorite cocktail and exchange the soda for gin. Other customers soon noticed and ordered ’what the Count was having’ because the drink had not received its name yet. Afterward, the new cocktail recipe quickly picked up, so Scarselli named it the Negroni to compliment the Count.
Seven days, three ingredients, and one way to give back. Negroni Week is one week in the year where bars and restaurants will mix classic Negronis and variations for a great cause. The week represents a celebration of one of the world’s greatest cocktails and is an effort to raise money for charitable causes around the world. Since 2013, Negroni Week has over 12,000 venues participating around the world, and to date, they have collectively raised over $3 million for charitable causes. To participate as a bar or restaurant, or find out which venues are participating, you can visit the website of Negroni Week.